The Denim Fetish!!!

The Denim Fetish - Rupika Chopra

Blame it on the Jeans! 

Hello Denim Lovers!

“The Denim Mania” is ON!!! Indeed the love for it can never be moderate for any generation. As far as I can remember, I have been obsessed with Jeans, Dungarees, and denim skirts from childhood. Needless to say Denim is still on top of my list of favourites like for most of you. Anything well cut in this strong fabric always adds a cool edge. I remember when I was in college, I had collected about 65 pairs of Jeans mostly in boot cut from Wranglers, Pepe London and of course my favourite High Waisted – Drain Pipe style from Levi Strauss. Needless to explain I am a “Denim Addict”! What more could one have asked for, as having the best pair of Jeans was nothing less than adorning a Crown. My favourite flared denims added to the cool cowgirl vibe. I am still mad about them – they simply change my gait. The kind of Denim one chooses to wear talks a lot about one’s personality. Quarantine spent well with my parents, I dived into the collection of my favourite pairs and felt over the moon, for only a “Real Denim Lover” can understand the “pricelessness” of these “collectables”. 

The Denim Fetish - Rupika Chopra

Jeans were invented by Jacob W. Davis and Levi Strauss on May 20th, 1873. The word “Jeans” got named after the city of Geona in Italy, a place where the cotton corduroy was manufactured. Levi Strauss was a businessman from Germany and during the Gold Rush period in 1853, he moved to San francisco, trying to establish his family business by selling goods and cotton denim fabric was one of them.

Let me share with you that Levi Strauss was the first one to make denim out of Hemp. They made the first pair of Jeans with “Hemp Canvas”, blending it with certified organic cotton. This is something to be absolutely proud of!!!  Levi is a Global Leader and is also known as the “Face of Denim”.

Now that the world is trying to walk the path of awareness – “Sustainable Clothing” is surely a way forward for most brands now. From luxury to the high street one’s, all are choosing to go as green as possible. Of course there is a lot being made out of “recycled denim” and responsibly sourced cotton. The consumers are making conscious choices, compelling manufacturers to adapt ways to reduce the carbon print on the planet. 

The Denim Fetish - Rupika Chopra

The Denim Fetish - Rupika Chopra

Jacob W. Davis was a tailor and he made functional items like tents, horse blankets, wagon covers etc. On demand from one of his clients for a long lasting outfit for the mining workforce, Davis landed up buying the denim material from Levi Strauss. He designed the sturdy workwear for miners in the West. He added “copper rivets” at the places pants rip off easily, with pockets and a button fly. The design was unique and he wanted to patent the pants, so he wrote to Levi Strauss and joined hands with him as a partner and launched the magnificently known as – “JEANS”.

The Denim Fetish - Rupika Chopra

Jeans had now arrived as an “independent masterpiece”, evolving from the position of merely being a uniform for hard tasks. Denim being made from cotton was easy to breathe in and wash. It’s blue colour gave it an individual identity. In the 1920’s and 30’s, Jeans became popular western wear in the United States. Further modifications were made – Jeans now had the back pockets as well, making Levi Strauss the first designer to have his label on the outside. The Durability of the Fabric made it extremely popular among all. It became desirable and a no fuss dress code for everyone. Followed by that, was a glamours model featured in the Vogue magazine in the 1930’s, flaunting Denim on the cover, showcasing it’s relevance in the fashion Industry.

The Denim Fetish - Rupika Chopra

The Denim Fetish - Rupika Chopra

Elvis Presley was one of the first celebrities to popularize Jeans among others in the Pop culture absolutely adored them. The famous boys like James Dean and Marlon Brando made them exceedingly fashionable by filming in them. That was the real revolution time  – The Rebel, The Sexy, The Strong, The Fascinating, The Rugged – Denim defined it all!!!

The Hippie movement rocked the American culture in the 1960’s adorning the Denim Jackets and making Casual Blue torn Jean a representation of freedom.

Then came a phase of personalising Jeans, making them Hip with embellishments, patches and embroidery. And how can we not mention the Ripped Faded Flared Jeans that were a “Cult” in itself to begin with. Anyone seen wearing them was akin to being a “Revolutionary”. 

The Denim Fetish - Rupika Chopra

The “Denim Trend”so as to say, brought out a new attitude in Americans. The youngsters embraced the Blue Jeans making it the new cool. The Designer jeans took on the band wagon in the 80’s and the trend has never witnessed a pause since. Some of the most glamorous models in the past, got temperatures soaring in the high waisted drainpipes and white shirts. Brooke Shields, Cindy Crawford, Janice Dickinson, Jerry Hall among others sizzled in Denim making it most stylish for everyone. I won’t forget a video of Cindy Crawford working out on the beach, wearing the Denim Hot Pants with the sports bra. She simply looked like a GODDESS!! Needless to say, the Denim fad was lasting forever. It has continued to charm the world since it’s inception, evolving even today with the most beguiling designs.

The denim Fetish - Rupika Chopra

The Denim Fetish - Rupika Chopra

Remember pop stars performing in the 2000’s with the Ultra Low Rise denims with Swrovskies all over them. I remember Britney Spears doing her fancy number in them. Denim has always been redefined from time to time.

The skinny jeans in the 2000’s came with a special stretch technology, that allowed women to flaunt their legs unapologetically. Styles like Mom jeans, Boyfriend, High Waisted Wide Straights, Culotte, High Waisted Vintage Boots Cuts, Skinnies, Baggy Paper bag, Slouchy etc. are back with a bang at present. It is not only confined to Jeans but denim jumpsuits, shorts, dresses, shirts, crop tops etc. all are tastefully available at many brands like Zara, H&M, D&G, True Religion, Diesel, Armani etc.

I fell in love with the Denim dress I am wearing. It is casual and chic. You see what I mean……..when one wears a well cut denim outfit or jeans – it doesn’t need any validation for it talks for itself. It’s an ambassador of your personality.

Denim will always be in Vogue - Rupika Chopra

The Denim Fetish - Rupika Chopra

One can simply choose to look classic or wild with the style of denim one chooses to wear. These High Waisted Boot Cut Jeans are my favourite as they hug me perfectly. You can always change your look with the footwear you choose – boots, heels or sneakers change the vibe. Somehow, denim makes styling easy. Choose your favourite shirt or a T -shirt / tank top and you are ready to roll. Being a Cowgirl at heart – I mostly lean towards the flared styles. Brands I love are Levis,  J brand, Wrangler, True Religion, Versace, For All Mankind, Acne Studio, Naked & Famous, Zara, Hollister,etc. 

It is indeed remarkable to see Denim being one of the few materials to have travelled far and wide across the world. and the fact remains that this iconic creation is here for eternity!!! The Denim Industry is estimated to produce $129.8 billion of sales by 2021. Quarantine has had many set backs on the apparel industry but the online sales have been booming. With in days, the new styles are out of stock, which is a vivid proof of Denim being a permanent Fetish!!!

Ladies and Gentleman! This iconic creation is here to RULE!

Need I say more…..Nah!!!  Let your Denim do the talking!!!

xoxo

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Blushing in Pink!!

Blushing In Pink - Rupika Chopra

Love Lush in Pink 🙂

A Big Hello to everyone!!

Hope you all have been doing well and taking good care of your emotional and physical self. So have you heard, that Venus is in Retrograde?? This phase started from October 5th, 2018 and will last till Nov 16th, 2018. Let me explain what this means – Venus is a planet of Goddess of Love and it is the only planet that shines the brightest. This planet rules how we behave in our relationships. During this period Venus moves backwards and it effects us emotionally and leads to self reflection. So make sure you stay positive throughout and don’t take any drastic decisions in life in this phase. Stay calm and let it flow. 🙂

So I decided to adorn myself in Pink and blush in this colour of optimism, love, joy, compassion and generosity. Pink is also a colour of Hope. The word “Pink” has its roots in a species of flowers called “Pinks ” It was described as a colour in the 17th Century. 

Blushing In Pink - Rupika Chopra

Pink also reflects one’s sweet side and child like innocence. Think about this, do we imagine a ghost in the colour Pink ?? No right !! We imagine it in Black mostly. But Pink is the magical colour that reminds you of beauty. It makes you vibe higher and attracts positivity. Not to forget the magical powers of a Rose Quartz – The love stone. It is considered to be a lucky stone of love and bliss.

And of course, Pink has long back, broken the barrier of being limited to a girl’s closet. In the 18th Century, it was seen as a colour elegant for both sexes. It has progressed through the years and it took the world on a mad wave in the 20th century, when Brooks Brothers introduced the Pink shirt. The colour became highly popular in the 1940’s 50’s, 70’s and the 80’s . Then came a phase of this colour being subduedly used. But in the 2000’s it created a stronger niche for itself again. Men have fondly worn it fashionably to both work and play. This colour is indeed here to stay and we are incomplete without this hue in our wardrobe.

Blushing In Pink - Rupika Chopra

I love the simplicity of this outfit. It’s comfortable and easy to wear. I like my non clingy  V – Neck top. The V – neck gives a sharper look to my soft pink top. These high waisted flared loose pants are quite cool and retro. Its got detailing on the pleats with the white thread, so one can also wear this outfit in a sporty fashion. If you wear this outfit with a pair of funky white sneakers, it will look super cool casual.

Blushing In Pink - Rupika Chopra

Blushing In Pink - Rupika Chopra

I decided to go blingy with this retro look and have accessorised it with a chunky love pendant and a pair of gold earrings. My pink champagne sunnies add an oomph to my demeanour. I decided to go metallic on my feet with the bronze – gold wedge heels. Just for you to know metallic clothes and shoes are killing it at the runways. And to add the cherry on top – I accessorised my hair with the Hot Pink Rose, oh yes darling…….l love to POSE!! 🙂

So what are you waiting for? Go add some pink for the love of VENUS!!

Blushing In Pink - Rupika Chopra

Top: Jaspal , Pants : Jaspal , Shoes : Sergio Rossi , Sunnies : Alexander Mc Queen ,

Necklace : Nikki Lissoni , Rose : Accessorize