The Denim Fetish!!!

The Denim Fetish - Rupika Chopra

Blame it on the Jeans! 

Hello Denim Lovers!

“The Denim Mania” is ON!!! Indeed the love for it can never be moderate for any generation. As far as I can remember, I have been obsessed with Jeans, Dungarees, and denim skirts from childhood. Needless to say Denim is still on top of my list of favourites like for most of you. Anything well cut in this strong fabric always adds a cool edge. I remember when I was in college, I had collected about 65 pairs of Jeans mostly in boot cut from Wranglers, Pepe London and of course my favourite High Waisted – Drain Pipe style from Levi Strauss. Needless to explain I am a “Denim Addict”! What more could one have asked for, as having the best pair of Jeans was nothing less than adorning a Crown. My favourite flared denims added to the cool cowgirl vibe. I am still mad about them – they simply change my gait. The kind of Denim one chooses to wear talks a lot about one’s personality. Quarantine spent well with my parents, I dived into the collection of my favourite pairs and felt over the moon, for only a “Real Denim Lover” can understand the “pricelessness” of these “collectables”. 

The Denim Fetish - Rupika Chopra

Jeans were invented by Jacob W. Davis and Levi Strauss on May 20th, 1873. The word “Jeans” got named after the city of Geona in Italy, a place where the cotton corduroy was manufactured. Levi Strauss was a businessman from Germany and during the Gold Rush period in 1853, he moved to San francisco, trying to establish his family business by selling goods and cotton denim fabric was one of them.

Let me share with you that Levi Strauss was the first one to make denim out of Hemp. They made the first pair of Jeans with “Hemp Canvas”, blending it with certified organic cotton. This is something to be absolutely proud of!!!  Levi is a Global Leader and is also known as the “Face of Denim”.

Now that the world is trying to walk the path of awareness – “Sustainable Clothing” is surely a way forward for most brands now. From luxury to the high street one’s, all are choosing to go as green as possible. Of course there is a lot being made out of “recycled denim” and responsibly sourced cotton. The consumers are making conscious choices, compelling manufacturers to adapt ways to reduce the carbon print on the planet. 

The Denim Fetish - Rupika Chopra

The Denim Fetish - Rupika Chopra

Jacob W. Davis was a tailor and he made functional items like tents, horse blankets, wagon covers etc. On demand from one of his clients for a long lasting outfit for the mining workforce, Davis landed up buying the denim material from Levi Strauss. He designed the sturdy workwear for miners in the West. He added “copper rivets” at the places pants rip off easily, with pockets and a button fly. The design was unique and he wanted to patent the pants, so he wrote to Levi Strauss and joined hands with him as a partner and launched the magnificently known as – “JEANS”.

The Denim Fetish - Rupika Chopra

Jeans had now arrived as an “independent masterpiece”, evolving from the position of merely being a uniform for hard tasks. Denim being made from cotton was easy to breathe in and wash. It’s blue colour gave it an individual identity. In the 1920’s and 30’s, Jeans became popular western wear in the United States. Further modifications were made – Jeans now had the back pockets as well, making Levi Strauss the first designer to have his label on the outside. The Durability of the Fabric made it extremely popular among all. It became desirable and a no fuss dress code for everyone. Followed by that, was a glamours model featured in the Vogue magazine in the 1930’s, flaunting Denim on the cover, showcasing it’s relevance in the fashion Industry.

The Denim Fetish - Rupika Chopra

The Denim Fetish - Rupika Chopra

Elvis Presley was one of the first celebrities to popularize Jeans among others in the Pop culture absolutely adored them. The famous boys like James Dean and Marlon Brando made them exceedingly fashionable by filming in them. That was the real revolution time  – The Rebel, The Sexy, The Strong, The Fascinating, The Rugged – Denim defined it all!!!

The Hippie movement rocked the American culture in the 1960’s adorning the Denim Jackets and making Casual Blue torn Jean a representation of freedom.

Then came a phase of personalising Jeans, making them Hip with embellishments, patches and embroidery. And how can we not mention the Ripped Faded Flared Jeans that were a “Cult” in itself to begin with. Anyone seen wearing them was akin to being a “Revolutionary”. 

The Denim Fetish - Rupika Chopra

The “Denim Trend”so as to say, brought out a new attitude in Americans. The youngsters embraced the Blue Jeans making it the new cool. The Designer jeans took on the band wagon in the 80’s and the trend has never witnessed a pause since. Some of the most glamorous models in the past, got temperatures soaring in the high waisted drainpipes and white shirts. Brooke Shields, Cindy Crawford, Janice Dickinson, Jerry Hall among others sizzled in Denim making it most stylish for everyone. I won’t forget a video of Cindy Crawford working out on the beach, wearing the Denim Hot Pants with the sports bra. She simply looked like a GODDESS!! Needless to say, the Denim fad was lasting forever. It has continued to charm the world since it’s inception, evolving even today with the most beguiling designs.

The denim Fetish - Rupika Chopra

The Denim Fetish - Rupika Chopra

Remember pop stars performing in the 2000’s with the Ultra Low Rise denims with Swrovskies all over them. I remember Britney Spears doing her fancy number in them. Denim has always been redefined from time to time.

The skinny jeans in the 2000’s came with a special stretch technology, that allowed women to flaunt their legs unapologetically. Styles like Mom jeans, Boyfriend, High Waisted Wide Straights, Culotte, High Waisted Vintage Boots Cuts, Skinnies, Baggy Paper bag, Slouchy etc. are back with a bang at present. It is not only confined to Jeans but denim jumpsuits, shorts, dresses, shirts, crop tops etc. all are tastefully available at many brands like Zara, H&M, D&G, True Religion, Diesel, Armani etc.

I fell in love with the Denim dress I am wearing. It is casual and chic. You see what I mean……..when one wears a well cut denim outfit or jeans – it doesn’t need any validation for it talks for itself. It’s an ambassador of your personality.

Denim will always be in Vogue - Rupika Chopra

The Denim Fetish - Rupika Chopra

One can simply choose to look classic or wild with the style of denim one chooses to wear. These High Waisted Boot Cut Jeans are my favourite as they hug me perfectly. You can always change your look with the footwear you choose – boots, heels or sneakers change the vibe. Somehow, denim makes styling easy. Choose your favourite shirt or a T -shirt / tank top and you are ready to roll. Being a Cowgirl at heart – I mostly lean towards the flared styles. Brands I love are Levis,  J brand, Wrangler, True Religion, Versace, For All Mankind, Acne Studio, Naked & Famous, Zara, Hollister,etc. 

It is indeed remarkable to see Denim being one of the few materials to have travelled far and wide across the world. and the fact remains that this iconic creation is here for eternity!!! The Denim Industry is estimated to produce $129.8 billion of sales by 2021. Quarantine has had many set backs on the apparel industry but the online sales have been booming. With in days, the new styles are out of stock, which is a vivid proof of Denim being a permanent Fetish!!!

Ladies and Gentleman! This iconic creation is here to RULE!

Need I say more…..Nah!!!  Let your Denim do the talking!!!

xoxo

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Living on the Edge!!!

The Edgy Style - Rupika Chopra

Let’s get Edgy :

You know what living on the edge means ?? It means someone who loves to push boundaries in life to taste liberty and live free from anything that confines one’s growth and become the empowered version of themselves. An “Edgy style” has always been associated with a bold personality. Edgy fashion has long been looked at as a “Bad Girls” choice but in the truest sense donning this look is indeed an ATTITUDE!!!

Off late, I have been going through my own inner transformations. Not that the process of evolution has ever stopped with in, but I see myself emerge stronger through everything.  It is time to unleash one’s inhibitions and be liberated in your expression of style and your being.

The Edgy Style - Rupika Chopra

The Edgy style is sharp, daring, provocative, and absolutely trend setting.  

The 94 year young, Iris Apfel is one of the living legends I look upto for her eclectic style. She is one Fashion Icon who has glorified Edgy Fashion in every decade. She is a true example of what passion for fashion can do. And how do we not talk about Madonna here – the ultimate “Material Girl” who flaunted the CONE BRA with absolute zing. The Disco Diva flaunted her daring outfit at the Met Gala in 2016 with only nipples covering the net corset along with the leather long boots.

Edgy style belongs to women who think outside the box and do not care about fitting in the conventional styles. They mostly do not follow trends but display their style as unique and sassy. Edgy fashion usually strays away from the dresses and works best when combined with right combinations.

Rihanna never goes wrong with her effortless edgy dressing. Selena Gomez, Lady Gaga, Taylor Momsen, Gwen Stephani etc. fabulously mix the edgy elements with their Gothic Vintage & Retro styles. Dressing edgy is beyond just the wild look, it is truly surpassing many looks put together in one. It is an easy way to swell your style.

The Edgy Style - Rupika Chopra

I have completely gone dramatic with this look and I enjoyed it throughly. Black is a powerful colour and it always adds a notch to the edgy vibe making it potent with oomph, so I chose to go one colour tone with my ensemble.  I love the fact that women are experimenting with make up, blingy accessories,  ideas, concepts and freeing themselves from the confined ideas of creativity . One can play with the accessories, shoes, eyes, hair, nails and decide the level of edginess one wants to display. 

Edgy fashion is for the extraordinary possessing an art to look mightily classy.  Whatever one’s style may be – Bohemian, Rock ‘n’ Roll, Trendy or Eclectic – mixing the right combinations can make you a Diva. It is visually different as the look is created out of one’s own depiction of style, just like mine.

I decided to make this look strong and feminine at the same time, so I chose to wear my suede heels with leggings adding a soft touch, with a sequin net top and braced it with the Balmain chic waistcoat. This is one of my favourite looks as this is a powerful combination for a woman who is an eclectic boss babe!!

Some of my favourite brands for edgy styles are BALMAIN, Philip Plien, All Saints, Alexander McQueen, Nasty Gal, Gypsy Warrior, Shop style, Rebellious Fashion, We KOKO, Zara etc.

The Edgy Style - Rupika Chopra

I have accessorised the look with some blingy bracelets along with a funky Bag. One can use funky glasses, leather pants, jackets, belts and so much more to add to the Edge. When you are going edgy you cannot underplay the eyes, so I decided to go all dramatic with the deep blue hue enhancing the drama.

An Edgy sense of style can pep up one’s personality yet not everyone looks flattering in it,  for it is a TOUGH GIRL’S ARMOUR!!!

Top : Elisabetta Franchi , Jacket : BALMAIN , Heels : Yves Saint Laurent , Bag : Valentino

 

 

Power Up in Suits!!!

Power Up in Suits - Rupika Chopra

Power Dressing is SIMPLY SEXY: 

“Clothes maketh the Man” has been the famous saying which became popular from the 16th Century. And when it comes to being perked up in a well cut suit,  it better make you look beyond “dapper”. Power dressing has always been the real meat for me in my closet. It has so much to say with those fine cuts. It defines your persona and gives a no nonsense vibe. It defines your determined outlook towards life.

Power dressing is classy and reflects a personality of a person, potent with style, discipline, vision, integrity, responsibility, grace and character. Power dressing has always been used by men and women to dignify themselves and their positions, in the field of their work. Power dressing sets the tone for an individual to be treated in a respectable manner. Wearing a well cut suit is like a silent command to others to deliver their best and be treated with a sense of clout.

Power Up in Suits - Rupika Chopra

“Suiting up”  has a lot to do with how you feel about yourself. The way one carries one’s suit, is a real art of displaying grace and grandeur. 

In 1870’s Actress Sarah Bernhardt scandalized Paris by wearing a “custom made suit”. It liberated women and they wore these suits for riding, walking and outdoor activities. These “Boy Clothes” became the place of salvation for women. 

Gabriella Coco Chanel gifted the world with “Timeless Suits” in the year 1914 that gave women a sense of freedom and power among men.  

Women took to Pant – Suit in the 1920’s with “hats” and looked exclusive. 

Katherine Hepburn supported the masculine look with much oomph and resplendence. She was called “The First Lady Of Menswear”. She also supported power shoulders during the 1930’s, proving she was far sighted with her “rebellious fashion sense”.

The “hulky” shoulders were loved by the most glamorous women of the time like Joan Crawford, Ann Blyth, Audrey Hepburn, Elizabeth Taylor, Natalie wood, etc. were all seen in the dynamic “waist hugging suits”. 

Power Up in Suits - Rupika Chopra

And the trend continued to spark the fashion scene for decades. Even today, I run to my blazers if I want that edge over other outfits. I wear the blazers on torn denims, pants, skirts, dresses and shorts. A well cut jacket or even a loose style suit gives you much eminence to make heads turn.

From Royal Women to the professionals all have looked spectacular in their outfits in the 1980’s. Princess Diana was immaculately dressed in them making “power dressing” a phenomenon. 

Power Up in Suits - Rupika Chopra

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“Power dressing” was a phrase originally used in the 1970’s in America and by the 1980’s everyone was wearing the debonair outfit. Tailored Jackets, shoulder pads, tapered pants and slim cut skirts were the coolest innovation.

The look was at it’s peak when Michael Jackson wore a “suit” in his famous song “Smooth Criminal” in 1988.  The famous movie “Working Girl” gave a new sense of being to women evolving with a “fearless demeanour” in the 80’s. 

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Many women in the political scenario fell in love with the empowering sets. Jacqueline Kennedy was a benchmark of grace and her streamlined suits were marvellously worn with pearls and hats. Margaret Thatcher, Hillary Clinton etc. have adorned suits with much  sophistication as well.

And the trend continued to spark the fashion scene for decades.  In the present scenario they have made a gallant come back with bold prints and cuts. They are being worn to every occasion. From formal to casual, now suits are worn with a pair of heels and cool sneakers as well. Depends on how you want to look.

Remember the very talented singer, Lady Gaga recently wore an oversized suit to the Elle Magazine’s Women in Hollywood Event. She looked endearing!!!

I can never forget a picture of Eva Mendes flaunting her well toned curves in a perfectly tailored suit. She looked beyond vivacious. The saying less is more – Well in this case – more is certainly leaving the world restless ! 🙂

Sneakers worn with suits look urban, cool yet affirmative and desirable. With super formal suits like mine one can choose to also wear flat shoes or white sneakers and stand apart.

Brands like D&G, Sandro, Kooples, Topshop, Zara, Marc Jacobs, Whistles, Balmain, Alexander McQueen, Givenchy, Marina Rinaldi, Elisabetta Franchi, Mango, La Vie Rebbeca Taylor, Nordstrom, ASOS etc. have some great collection of suits that one check out. 

Power Up in Suits - Rupika Chopra

 

My black Tux looks rather sexy and sophisticated. I love this suit for its confident, charming, suave vibe.  It fits me like a glove and also is beautifully designed with detailing on the pants and jacket . An outfit like this one is enough to make you feel nothing less than a bond girl.

I am absolutely in love with the “Pink Suit” I am wearing. I styled it all formal with pearls and heels. This outfit looks spectacular when worn to any formal event. From shows, events, promotions, parties to after parties you will look charismatic and stunningly poised.  One can carry a classic Chanel bag or a simple bag that adds to the simplicity of the outfit with a fresh and minimalistic make up and let your personality shine through it.

I feel a “suit” allows you to be “UNAPOLOGETICALLY YOURSELF”!!! 

So grab yours this season and flatter your senses!!

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Pink Suit : ZARA , Pink shoes : LYN, Shirt : ZARA , Black Tux : ZARA , Bag : CHANEL,    Black Shoes : L.K. BENNETT